Facebook Advertising!

Pros and Cons of Facebook Advertising

For small businesses, Facebook represents an unparalleled opportunity to increase their reach. With unsurpassed audience reach and strong targeting options, Facebook is a great choice for businesses hoping to increase foot traffic to stores, web traffic to their site, or maximize brand exposure. While the organic reach of Facebook traffic has fallen steadily, there are numerous opportunities for paid search advertisers to get their messages in front of Facebook’s vast audience.

However, Facebook appreciates its position as the top dog in social media. As such, the expense of Facebook ads may be prohibitive to some businesses, and certain ad formats may not offer the kind of ROI to justify their cost.

Twitter Advertising Reach

Twitter has a dedicated and loyal user base, making it an option worth considering for advertisers who want to target a reliable audience.

271 million active users across mobile and desktop
Twitter Advertising Formats

Twitter’s ad formats are much more straightforward than those offered by Facebook.

The first type of ad offered by Twitter is the Promoted Tweet

Twitter Advertising Performance

Unfortunately for advertisers hoping to gain insight into how well each of Twitter’s ad formats performs, Twitter remains notoriously tight-lipped about how its ads stack up against the competition.

However, Twitter ads have an average CTR of between 1-3%, which is considered reasonably standard in the social advertising space for these kinds of ads. As they are primarily text-based, these ads perform comparably to text ads on the Google Search Network.

Twitter Targeting Options

What Twitter lacks in audience reach it more than makes up for with its targeting options.

Advertisers using Twitter can target users based on the following criteria:

Existing followers
Users like your followers
Tailored audiences (cookie IDs, email addresses, Twitter user IDs)
Keyword (Search and Timeline options)
Interests (more than 350 subtopics)
Location
Gender
Language
Device
TV show (integration with live broadcasts, push/pull functionality)

For advice, please call/text 08090564972 or email info@aigmediapro.com