KING Of The Hill!
Facebook is the biggest player in social media. Boasting an enviable user base and a sophisticated platform, Facebook is an attractive option for advertisers hoping to increase their visibility – but is it a viable solution for small businesses?
When it comes to audience reach, Facebook is the undisputed king of the hill.
1 billion registered users (33% of ALL internet users worldwide)
699 million daily active users (23% of all internet users worldwide)
Facebook is also a strong performer in terms of the options available to advertisers for demographic targeting.
When it comes to audience reach, Facebook is the undisputed king of the hill.
1 billion registered users (33% of ALL internet users worldwide)
699 million daily active users (23% of all internet users worldwide)
Facebook is also a strong performer in terms of the options available to advertisers for demographic targeting.
Advertisers can target audiences based on:
Location
Gender
Likes and interests
Relationship status
Workplace
Education
Gender
Likes and interests
Relationship status
Workplace
Education
Businesses That Can Benefit From Facebook Advertising
The diversity of Facebook’s audience means that many different types of businesses can benefit from advertising on Facebook. However, some businesses can tap into Facebook’s primary strength – the prevalence of images – more than others.
Businesses that may benefit the most from advertising on Facebook include:
Photographers
E-commerce retailers
Travel agencies
Interior decorators
Make-up artist
Fashion designers
Event managers
Realtors
Caterers
E-commerce retailers
Travel agencies
Interior decorators
Make-up artist
Fashion designers
Event managers
Realtors
Caterers
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